Pfizer needed to simplify its intranet and unify each of its six departments. Having never been designed before, it consisted of a ‘combination’ of different brand styles mainly coming from pharmaceutical products.
The Challenge was to make them feel part of the same company while being clearly differentiated from the rest. Pfizer’s general branding is based on circles, so I created a logo using circles that would work as separated entities that combined to form a whole.
ICONS FOR EACH DEPARTMENT
BRINGING THE BRAND TO LIFE